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Joe Rule, the creator of RuleBook Pictures, started experimenting with filmmaking as a youngster in elementary school, around age 10. 

To this day, he persists.

In his tween years, he became seriously interested in filmmaking as a career, lifestyle and means of expression, and never looked back.

Horror Short Film Loop Video

A shot from a homemade horror short, directed by Joe Rule, age 15.

With education in the documentary field, as well as narrative fiction, Joe established RuleBook Pictures with the sole purpose of creating original, unique cinema on the fringe of big-budget industry filmmaking.

In 2022 he set out to make his first self-funded feature film, A Reel Heist, in 2023 the film was finished, and in 2024 released.

Rule is currently developing several feature-length screenplays to produce in the near future, which he plans to direct.

RuleBook believes that cinema does not require an outrageously bloated budget in order to be compelling. We hope to produce potent, boundary-pushing, and creative stories that a varied, universal audience can enjoy for years to come.

Copyright Joe Rule, 2024

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